Lovejoy’s

This was a project for Advertising Strategy and Creative Development where teams were tasked to build a campaign for a local brand, Lovejoy’s. My team and I created a campaign that focused on quality ingredients and giving back to the community. I primarily worked on the campaign direction, 15 & 30-second ads, promotional experience, and t-shirt design. This project gave me the experience of working with a smaller brand and translating their unique objectives to provide them with inspiration for branding that can be implemented in real life.