Urban Outfitters

This was another project from Advertising Strategy and Creative Development. Teams were tasked with creating digital ads targeting students entering college. Creating ads for Urban Outfitters was fun because we were given license to be eccentric and create ads for people who were similar to us. Along with my team, I primarily focused on branding, TikTok ads and the 30-second video. I enjoyed working on this project because my team and I felt we related to the target audience of Urban Outfitters.