Metaverse & Fashion
This was another project for my Media Planning course where we were tasked with analyzing the metaverse, how it will impact the market, and focus on diversity and inclusion. I enjoyed this project because we were given the freedom to take it wherever we wanted and I was able to use my cursory knowledge on the fashion industry as well as developments in the tech sector. Using marketing tools like WARC and Simmons was a great experience and I always enjoyed researching market trends.