Subaru

This was a project for my Media Planning course where we chose a brand, analyzed its customers, and identified a segment that was underrepresented. I enjoyed this project because we worked with different market research tools to identify our target audience and I enjoyed finding out which groups over-indexed and which groups underperformed in their perceptions of Subaru as a brand. Working in strategy was an aspect that I enjoyed the most due to the research and psychology involved in consumer behavior.